Here are my 6 methods on how to design a business card, so that it gets the attention it deserves!
# 1: Unique Paper Stock
If you go through your collection of business cards which you’ve received over the years you’ll likely notice that most of them feel the same, likely printed on a standard uncoated paper stock. Notice how I said feel and not look.
This is because most people are only concerned about how the business card looks and the content displayed, and neglect the importance of the selected paper stock.
My business cards are printed on a matte laminate, which give the cards a soft, silky, smooth finish. When one receives my business card they immediately, before they even get a chance to look at it, provide a compliment on my choice of card stock. They then skim through the content of the card, but since they already got a good first impression simply by the unique card stock, they automatically feel impressed with the rest of the card. While visual presentation is very important when it comes to business cards, why not impress your potential clients with a little touch of quality!
#2 Content is King
Now that you’ve selected an impressive & unique paper stock, it’s time to focus on what you will include on your card. It will of course include you contact info such as your name, position, phone number, email & website. Other elements that should be included are the company logo and a tagline. A tagline is very important to include, especially if you aren’t going to incorporate any other information regarding your business or its services. Some use the business card as an opportunity to list all their services. While I understand the strategic thinking behind this, if you want to take this route keep in mind that the small size of the business card does not allow for much information to be displayed. Business cards that are too busy with lots of text tend to take away from the key content.
#3 Good use of white space
If your client agreed not to include their long list of services on your business card, then providing a good amount of white space should be a breeze. The way to successfully accomplish this is through grouping your information together and displaying them in sections on the page. The white space will provide ones eyes with a resting place, which will allow for quicker absorption of information. The information will also look organized and professional. Through different font weights and sizes you will be able to direct the viewers eyes to the most important information.
#4 Graphics that Reflect your Business
Graphics on a business card can certainly be eye-catching, as long as they relate to what the business offers. I once received a business card that contained images on both sides that resembled the same look and feel of classic arcade games. The graphics certainly grabbed my attention and was reminiscent of my childhood, until I soon realized that this person was a copywriter, not a game developer! My respect for the card suddenly decreased, as I realized that the cool graphics didn’t have a connection with the service provided.
Business cards are small in size, but fortunately they do have 2 sides to display content, so why not take advantage of this? When handed a business card we are accustomed to flipping it over to read the other side, therefore that backside won’t go unnoticed. Also, each side should have difference content. I’ve been handed a business card where both sides were exactly the same with one exception – one side was in color and the other in black and white. While it’s best to keep all contact information together on one side, the opposite side can be used to display the company logo more largely along with a catchy tagline.
#6 Die Cut
The final method of making your business card stand out from the crowd is through a die cut. This one can be tricky because the rare time I do receive a business card that is uniquely shaped, it’s often too odd of a shape to store. If you are considering a die cut for your card, just ask yourself whether this shape will still be able to conveniently fit into someone’s wallet.
#7 Hire a Graphic Designer
After listening to my 6 methods you may still not know where to begin when faced with a blank canvas. Graphic designers have the right knowledge, experience, and tools to achieve this goal. If you are interested in hiring a designer to design your business cards feel free to reach out in the comments section below.
If you’ve received a business card that really sparked your interest, tell us about it in the comment section below.
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